Donald Trump's run for president is chock full of marketing lessons for small business. Some lessons are what not to do but in this marketing blog, I'm going to focus on what heâ€™s done right to create the formidable and prominent Donald Trump brand.
So as a business owner you might be asking, â€œWhat the heck does your bad taste in soda have to do with marketing?â€ It has everything to do with Marketing! A huge part of marketing is how you package your product and service â€“ AND of course knowing your target market and how, what, and why they buy!
Recently a client asked what I thought about the businesses on Facebook who seem to be obsessed with boosting the number of "likes" of their business page... and here's my two-cents:
Do you think price is the most important thing potential customers consider when purchasing what you sell? If you answered â€œyesâ€ Iâ€™d like to challenge that idea.
Imagine hosting a dinner party and throwing it all together without a plan. You wonâ€™t plan the menu. You wonâ€™t plan the decorations. You wonâ€™t even plan the guest list. Instead you buy whatever is on sale at the market that day and tell a few people you meet along the way to invite everyone they know. Silly right? Yet, that is exactly how many market their small businesses...